What Does ‘People Also Search For’ Mean in SEO?

Tue, 08 Jul 2025 12:19:21 +0000

The digital marketing landscape is constantly shifting. With every Google update, user behavior is becoming more complex, and SEO professionals must pay closer attention to how people actually search online. One of the most overlooked yet powerful features in Google’s search engine results pages (SERPs) is “People Also Search For”—commonly referred to as PASF.